Before you can begin to market your product or service you must know your marketplace inside out. You must know your competitive environment inside out. This detail will help you devise a concise plan of action for your marketing.
Profile your target customer taking into consideration who they are, what they want and how much they are willing to pay. This sounds easy but it is important to compile this information as it will help you pitch your product or service to best meet the needs of your target customer. Verify this information by carrying out market research to see if your target customers are interested in your product or service. At Amatino Partners, we can take care of all of this research and profiling to help you develop your accurate and detailed marketing plan.
Analyse Your Competitive environment
- who your competitors are
- what they offer
- how your offering is different eg service, guarantee, quality
- price analysis
- level of competition
Devise your Marketing Mix
- Promotion- Website Design, Marketing Advice, Communication Strategy
Contact Us for a FREE consultation with our Marketing Consultant.